Facebook for Business

Every business using Facebook must have a fan page. Too many businesses are using personal profiles this leads to running the risk of the profile being closed down because a personal profile has limit of 5000 friends. Fan pages allow you to brand your business; customize your cover photo and logo. Watch this video if you don't know how to create a Facebook Page.

How can I use Facebook to promote my business

Here are some Facebook stats you should know:

• 1.1 Billion Active Monthly Users
• $1.25 Billion in Ad Revenue generated in 1^stquarter 2013
• 7.5 Million People promoted their Posts in 
• 16 Million Local Business Pages on Facebook
• 665 Million Daily Active Users
• 751 Million Mobile Monthly Active User

Build a relationship

The most important reason for a business to be active on Facebook is to build relationships with target audiences.  Remember that your target audiences are using Facebook and it provides you with an opportunity to connect with your target audiences and build a trusting relationship. 

Brand ambassadors

By providing useful content such as videos, pictures and links you are able to engage with your target audiences. Engaging with your target audiences makes them eventually become your brand ambassadors. Your brand ambassadors will share your content with their friends and this can lead to more people liking your page and becoming aware of your business or products.

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Benefits of having a Facebook fan page

A personal Facebook profile has a limit of 5000 friends, If you are using a Facebook profile for your business, this number can be turn out to be very limiting. A fan page, on the other hand, will allow you to have an unlimited number of “fans”.

Search Engine

Facebook Pages allows your business to show up on search engines. Social presence is very important if you want to direct traffic to your website.

Facebook Insights

Facebook insights allows you to be a smart marketer because you will be able to maximize each post and know what posts works best for your brand.

Advertising

Facebook advertising is very expensive but it is very effective. Facebook gives you a chance to promote your Fan Page through ads on Facebook.

I have uploaded a video tutorial on how to create a Facebook page on my Facebook Page.

How effective is Facebook for business

By answering the survey questions businesses will be able to know how effective using Facebook for business purposes is. If a business invested in Facebook Ads, will these Ads be cost effective, will they make a difference when it comes to revenue and brand awareness or are these Ads just a waste of money. When answering the survey businesses can know if people click on Facebook Ads whenever they appear or people just ignore them. It is really important for a business to know if consumers buy products online or not. Yet, when analyzing the survey results businesses will be more knowledgeable about whether they will be generating a high percentage of profits by using Facebook and to what extent will other business owners create a Facebook Fan Page and why.